It didn't spread virally, it spread from the game to all of its players in a top-down fashion. So Let's break it down.ġ) Viral Spread: 'The Cake is a Lie' is a central joke in the game. 'The Cake is a Lie' is one that none of us admins have really considered a meme so far. Is it mutating?Ĥ) Appearance in Memetic Hubs: Websites and communities that have been made famous for spreading and culturing memes.ĥ) Organic / Forced Memes: Was the meme spread peer to peer or was it astroturfed? Even astroturfed phenomena can become memes.Ħ) Spin-offs / Sub-memes: Many memes spawn entire trees of sub-memes. Once again, I'm going to post Yatta's 6 points of evaluation as a guide for what to look for when creating a meme entry:ġ) Viral Spread: search results, social media mentions, forum posts, route of spread.Ģ) Point of Origin: Find out where the meme first appeared and provide proof that it spread beyond its original subculture.ģ) Derivatives: Existing volume of spoofs, mashups, remixes, parodies, recontextualizations, and re-enactments. New entries can be made as usual, and after review they will be added to the GMOD section if they are up to par.